Kuala Lumpur, 30 May 2025 — Sunway Sanctuary played host to the refreshing and vibrant launch of the Softto Shower Gel, marking an important milestone for the brand as it introduces its latest gentle and naturally-inspired body care product to the Malaysian market.
The event brought together media partners, key opinion leaders (KOLs), influencers, and invited guests who gathered to experience the new Softto Shower Gel for the very first time.
The launch highlighted Softto’s commitment to offering body care solutions that are gentle on the skin yet refreshingly uplifting, combining natural botanical ingredients with a formula suitable for everyday use.
Guests at the event took part in interactive product demonstrations, sensory testing sessions, and engaging activities that allowed them to experience firsthand the refreshing texture and pleasant scent of the new shower gel.
The presence of media representatives and top KOLs added excitement to the occasion, turning the event into a lively showcase filled with live content moments, reviews, and product highlights shared across social platforms.
Their participation further strengthened Softto’s brand presence and reinforced its relevance among today’s skincare-conscious consumers.
With its smooth, mild formulation and naturally refreshing fragrance, the Softto Shower Gel aims to elevate daily shower routines by offering a soothing, skin-friendly cleanse suitable for all skin types.
The launch signifies Softto’s ongoing effort to expand its body care range, catering to consumers seeking gentle yet effective personal care products.
